Today I had to answer a Creative Critical Reflection, also known as a CCR. After answering all the questions I realized how much I learned and gained from creating this commercial.
This is my first group project of the year and I am excited for the future of this group. My group is comprised of Alex Rapanos, Rashawn Granderson, and Hadar Kotzer. Usually, I am working in an individual setting however I am happy this time to be working in a group because groups can create a setting where creativity will thrive and ideas will bounce of each groupmate. This type of work environment can lead to a better result with the help of my partners. From my experience in the past of working with groups, there are often many conflicting problems. Which led to decreased performance. However, this group is made up of hard-working students. I know this because I am familiar with their working habits and have seen what drives them to be productive. These are only just a few of the reasons I chose these partners for this project. The partner in the group I am the most familiar with is Alex Rapanos. We have known each other for a l...
Common CAMS Establishing shot’s mainly used during scenes showing off new areas to establish where the scene will take place. For example, The opening Shot shows “Columbus, Ohio”. Extreme close-ups are used often to shoe emphasis on a reaction or facial expression a character had to a certain event. Wide shots were used to showcase large battles and events to show their importance to the audience. Common CLAMPS Costumes were very unique. In the real world, they are tattered, and well-worn clothing. They showed the reality of the world the movie took place in. In the OASIS there are extremely unique costumes and designs that varied greatly. Lighting was oftentimes dark to invoke mysterious feelings in the audience as the world is very unknown. Props were quite unique in this movie. One of the most noteworthy was the headset piece worn by all the characters in the film to put them into the virtual reality world. Settings were also extremely unique as oftenti...
Research: We decided to do a commercial for NIKE, specifically, we decided on the Air zoom Pegasus 38 shoes(Mainly because Jorge has a pair). Most NIKE ads show people participating in some form of physical activity like running or playing soccer, really anything they would wear shoes for. In all the ads we watched the actors wore sporty clothing to further emphasize the activity that this is equipment meant for sport. The actors often appear sweaty and out of breath. Oftentimes their skin is glistening, further emphasizing their participation in the activities. Oftentimes there are fast-paced upbeat songs used to convey excitement and energy. It is meant to motivate. The props usually vary between the ads as the actions taking place often vary greatly. Sometimes there might be a NIKE brand ball or NIKE Clothing, the list goes on and on. Conventions and Codes: Through the ads, the one major thing that remains consistent is the inclusion of th...
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