Today I had to answer a Creative Critical Reflection, also known as a CCR. After answering all the questions I realized how much I learned and gained from creating this commercial.
Upon viewing the final cut of our short film, I am filled with a sense of pride and accomplishment that comes from the completion of a long and challenging journey. We took the project from its initial conception all the way through to its completion and ended up with something that we can all be proud of. The editing process proved difficult, but we created a film that truly captured our vision with careful attention to detail and strong collaboration with the team. Working with my friends in a group was fun and exciting, and I am grateful for the opportunity to have been a part of this group. Throughout the editing process, I learned a great deal about film editing, gaining a deeper understanding of the significance of lighting, framing, and pacing in creating a cohesive and engaging film. The power of experimentation also became apparent as we discovered that trying different techniques could lead to exciting and unexpected ...
Research: We decided to do a commercial for NIKE, specifically, we decided on the Air zoom Pegasus 38 shoes(Mainly because Jorge has a pair). Most NIKE ads show people participating in some form of physical activity like running or playing soccer, really anything they would wear shoes for. In all the ads we watched the actors wore sporty clothing to further emphasize the activity that this is equipment meant for sport. The actors often appear sweaty and out of breath. Oftentimes their skin is glistening, further emphasizing their participation in the activities. Oftentimes there are fast-paced upbeat songs used to convey excitement and energy. It is meant to motivate. The props usually vary between the ads as the actions taking place often vary greatly. Sometimes there might be a NIKE brand ball or NIKE Clothing, the list goes on and on. Conventions and Codes: Through the ads, the one major thing that remains consistent is the inclusion of th...
Planning: Cams: Eye-level shot of competitors to show how competitive the runners are, Wide shot of runners towards the camera to show runners, pan of runners/interviewer to show the how fast the shoes make the runner, zoom in on Nike shoes to show how nice the shoes look. Sound: Voiceover at the start, middle, and end of the race, the soundtrack to energize the scene, and SFX used to create fire sound effects for the trail and the wind blowing off the runner. Clamps: Costume - t-shirt and leggings for interviewing because I will interviewer fast runners with Nike shoes, Competitors (Alex and Jorge) in running clothes to show they are professional runners, Lighting - Sunny day for good light of the track, Action/Actors - Hadar - interviewer//Alex and Jorge- runners//Rashawn - Commentator Makeup/hair -Hadar- hair down, with glasses, no makeup// Alex-normal hair no makeup// Jorge- hair up in a bun, no glasses, no makeup// Rashawn- cannot see in the video Props - fan to m...
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